A Business Intelligence platform that consolidates the sales and purchases of four companies into a single model, refreshed every day.
Grupo Pomona Iberia is the Iberian branch of a cold-chain food distribution group. It brings together Friolisa, Novafrigo, Sanamar and DIL, four chilled and frozen product companies, each with its own systems, customers and catalogues. Group management needed to compare the performance of all of them with consistent criteria, and to do so daily rather than at each month's close.
- Client
- Grupo Pomona Iberia
- Industry
- Cold-chain food distribution
- Services
- Data and dashboards, Applied AI
- Technologies
- Power BI, Procesos ETL, Almacén de datos relacional

The challenge
Each company managed its data in different sources: its own Excel sheets, SharePoint folders and a different ERP per company. There was no common model and no single way to query. Consolidating the group was a manual, slow and error-prone process, and the result arrived too late for decision-making.
The solution also had to grow with the group: bring in new companies, connect to other ERPs and answer new questions without rebuilding the system each time.
Unifying the four ERPs was in the group's plan, and still is. But it is a project measured in years, and in the meantime management still could not compare the four companies. The decision was not to wait: build a common model on top that reads each ERP as it stands today, and let the unification run its course underneath.
Our approach
We built a relational Data Warehouse with a star schema that places the four companies under one analytical language: sales and purchase facts (quantity, amount, cost, margin) and customer, product, supplier and province dimensions. What could not be compared before is now read in the same table.
An ETL process reads each source in its own format, whether an Excel file, a SharePoint folder or a direct ERP connection, and normalises it into the model. It runs every night without intervention. When management opens the report, the previous day's data is already available.
We replaced files and shared folders with a permanent SQL connection to the source databases over a private network. We studied each database, configured the VPN and left a reliable, daily refresh in place.
The reports analyse performance by customer, area, team, salesperson and product, with geographic and time analysis. They include margin, active customers, moving averages and year-on-year comparisons, plus fiscal-year filters. The same architecture serves the purchases report.
- 01.
A common data model for every company
- 02.
Automated loading from every source
- 03.
Direct, secure connection to the ERPs
- 04.
Sales and purchases dashboards in Power BI
Architecture
The building blocks of the system and how data flows between them.
01Sources
- Group ERPsData per companyTransformationSQL over VPN
- SharePointExcelsTransformationExcel
02ETL and warehouse
- TransformationScheduled jobsData WarehouseNormalized
- Data WarehouseRelational warehouse, star modelPower BIStar model
03Visualization
- Power BIDashboards
The impact
The group's management committee reviews the sales and purchases of all four companies in the same report. The manual consolidations that delayed every close are gone.
The automatic process refreshes the information every night. Nobody builds reports by hand and transcription errors have been eliminated.
Customer, area, product, salesperson and margin are analysed with the same criteria in every company. Questions that once took days are answered instantly.
Adding a company, an ERP or a new analysis domain means extending the model, not starting over. The infrastructure runs with daily backups and without the client having to manage the technical layer.
- 01.
A single version of the truth for the management committee
- 02.
The previous day's data, every morning
- 03.
Consistent comparison across companies
- 04.
An architecture that grows without being rebuilt
Project results
Companies consolidated in a single sales and purchases model
4
Automatic refresh with the previous day's data
Daily
Manual consolidations at closing
0
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